This is how the BBC article opened, reporting on the ceremony celebrating the life of the Argentine-born, honorary Cuban Revolutionary Hero. His face is the most widely and easily recognizable face on print and is able to sell anything from buttons, to mugs to t-shirts.
The ideals and the fantasy of Che has indeed captured and inspired the hearts and minds of many people, both young and old, for many years now and continue to do so even to this very day. An ideal of standing up against oppressors in a fight for the common man.
Some of the countries celebrating Che Guevara are Cuba, Bolivia and Venezuela. The Venezuelan leader, Hugo Chavez referred to Che as an "infinite revolutionary" while in a message from Fidel Castro he was described as an "exceptional soldier."
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The revolutionary hero / freedom fighter was killed in Bolivia during an attempt to liberate that country. His death marked the end of a brand of being that is yet to be seen today. His body may have been stopped short, but his ideals and image lives on. I am reminded by the line "a missile is not invented that can kill an ideal" ... neither is a bullet.
Che Guevara
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