Apple Record Label?

Going around the rumour mill since April 2007 is that Apple is about to embark on a "super label" run by rapper Jay-Z and Beyonce.

According to Moli.com an 'industry insider' said that "it's a done deal."

[Jay-Z and Beyonce] will move to Apple to run a new music division. It sounds rather incredible: [Jay-Z's] already got a pretty good job, running Def Jam, and [Steve] Jobs may be too smart to get into the tanking recording business (as others have said). Of course, if it is true, my guess is this would be a new, revamped record biz, one based on digital distribution, not boring old physical products.



What would this mean? Well I can see a whole new money source for Apple. They may be setting a whole new area for music and recording artists. Gone maybe the days of mass CD promotions and ushered in here is digital music, led by a "super label" - not of of new comers, but of two highly successful, young and seasoned persons within the industry. It's a very smart move and is being led by one of the greatest and youngest leaders in the industry right now. Jay-Z is currently at the head of Def-Jam records and has artists such as Rihanna who has been topping the UK charts with her recent single "Umbrella."

Keep in mind that this is still rumoured, like all things Apple. I'll be posting more.